Are you a fan of Coca-Cola? Well, if you step into a Middle-Eastern convenience store in the coming months, and find a bottle which looks just like Coke, but its missing the label, don’t be shocked.

It’s still lovable old Coca-Cola, but with a brand new bottle design!

According to Coca-Cola’s marketing teams, the new design conveys a message: ‘don’t label people.’ It’s short, and simple, but sweet at the same time.

The campaign will begin in the month of Ramadan. The bottles with the new design will not be produced indefinitely. Those that will be produced are limited edition.

 

 

 

 

 

 

 

 

 

 

 

In terms of stock market data, Coca-Cola shares have performed well over the past 5 years. Coke’s CEO, Muhtar Kent, says: “We’re focused relentlessly on increasing productivity and revenue. That will enable us to dial up our marketing, and more marketing will help us re-focus on our core business.”