The New England Patriots and Seattle Seahawks will be facing off this coming Monday (February 2), for what will be the 69th Super Bowl in NFL history. In anticipation of the event, international companies have already signed million-dollar contracts with NBC. Every 30-second commercial has been priced by NBC at $4.5 million.

The Budweiser commercial above will run for sixty seconds. Over the years, sports fans and consumers alike have grown to love the commercials premiered in the Super Bowl. Tim Chaney, vice president of marketing at Kia, says: “We get a great a return on our investment from the Super Bowl every year. That’s why we keep coming back for six straight years. We track a lot of online and digital metrics, and always get more than our money back for this high investment.”

Google Battles Multiple Sclerosis Disease

The folks at Google have agreed to join forces with Biogen Idec Inc, a leading biotechnology company, to fund further scientific research on the causes and stages of multiple scleorisis. The initiative began when Google X, Google’s semi-secret division dedicated to making major technological advancements, decided to further explore the world of pharmaceuticals. “We’re trying to understand the disease at its onset and see if we can intervene early,” says Andre Conrad, the head of Google X’s healthcare division. “Our central thesis is to change health care from being reactive to proactive.”

GBP/USD News

After experiencing a weak month against the USD in January, the GBP finally began to correct itself against the dollar, earlier this week. An American data release regarding US Durables reported weak numbers on Tuesday, thereby weakening the dollar. Meanwhile, the news came out this week that Preliminary British GDP for the fourth quarter experienced a 0.5% increase.