In this week’s news, Facebook has made it known that it will offer over 1 trillion posts of content to advertisers to improve their abilities of “target marketing.” By knowing the language, location, and interests of users, Facebook has provided advertisers with the most precise and efficient method of finding the right buyer, at the right time.

Launched in February 4, 2004, out of Mark Zuckerberg’s Harvard dorm room, Facebook has continuously been growing in popularity as it continues to push the very limits of “privacy issues.” Research suggests that the newest generation (i.e. those age 30 and below), are more comfortable sharing personal information publicly due to the revolutionary cultural changes brought about by Facebook.

Whereas in the past, we would only share photos of our friends and loved ones with other close friends, today, it is normal to display photos of all those you care about publicly, on your Facebook page.

Financial analysts suggest that Zuckerberg is playing out a very deliberate strategy in order to make a profit on the trust users worldwide continue to place in him, and his social network platform. Watch the video below to understand more about how Facebook has redefined “privacy issues.”

Codename “Sparta” - Microsoft’s New Web Browser

A Windows 10 operating system is set to be released soon by Microsoft which, reports says, will include a new web browser currently being referred to as “Spartan.”

Traditional, Windows PC’s have used the Internet Explorer software, but research suggests that this browser has been steadily losing its appeal over the years. The “Spartan,” says an anonymous source, will seek to challenge the growing popularity of Google Chrome and Mozilla Firefox. As for the Mobile market, Windows has found itself competing with Google’s Android browser, Google Chrome, and the Apple Safari.

Once upon a time, Internet Explorer had a monopoly on web surfing, controlling around 90 percent of surfing activity. Today, that number has dwindled down to 58 percent, primarily due to the competition described above, and the disruptive trend of smartphones accessing the internet on-the-go.

GBP/USD Slumps

The Great British Pound dipped on Monday due to weak data coming from the UK House Price Index. The pair is currently trading at around 1.55331, with Morgan Stanley reporting that over the course of 2015, it could fall to around 1.45.

“Any near-term GBP strength, we would expect, would be evident against the EUR, with EUR/GBP still having the potential to test the 0.7765 lows from September,” say representatives from Morgan, continuing, “house prices are also showing their seasonal slow down in December, as highlighted by the Rightmove survey.”