Amazon’s new Kindle Fire isn’t selling as well as expected and many holiday shoppers are opting for the more expensive, but more versatile tablets which has led many analysts to cut their Kindle Fire sales projections by a large margin. According to businessinsider.com, Amazon’s tablet is based on the idea that the more people buy Amazon tablets, the more they will buy from Amazon.com. Based on such logic, people will not be buying products from Amazon forever.

Businessinsider.com also called the Fire “fruitcake of tablets” because people bought Kindle Fires due to their inexpensiveness and gift-like qualities i.e. giving one to your nephew makes you look good without spending a bundle. Most kindle-shoppers thought it to be great for others, but not for oneself.

In other words, unlike Apple’s tablet, the Kindle is not acquired by choice, but forced upon you by a hypocritical uncle who thinks you are not worthy of cool gadget like Apple’s ipad. Remember kids, when you get that Kindle Fire, think twice before thanking your selfish relative!